Day Twenty-One: It’s Really Cold in Here!

Posted on July 23, 2011


After spending the evening at the AllBlacks match for some much-deserved socializing, another Mixergy interview taught Mike and Campbell the importance of telling a story when describing your product. Speaking with conviction, making your product personal, and recognizing that humans can only give you 10mins of undivided attention were some of the lessons learned here.

Campbell has been working hard on his videos. They are looking really good; they are being selectively released to his mailing list.

Meanwhile Mike has been researching investor demographics, and has made some key progress. He recently finished a mock landing page, which he hopes to have live in the next few days.

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